Cross-Audience Architectural Blueprinting
A showcase of foundational user experience documentation detailing the strategic structural divergence between Healthcare Professional (HCP) and Direct-to-Consumer (DTC) digital ecosystems for AstraZeneca's PT027. This documentation highlights how identical underlying clinical themes are deliberately re-architected to serve two vastly different user paradigms: maximizing scientific data density for physicians while prioritizing clear, empathetic educational pathways for patients.
Healthcare Professional (HCP) Platform Architecture
Comparative UX Architecture:
Production-ready UX documentation explicitly demonstrating the structural variance between the HCP and DTC platforms. These assets showcase how user pathways, information hierarchy, and content modules were uniquely engineered to satisfy disparate audience intents and rigid regulatory requirements.
Direct-to-Consumer (DTC) Platform Architecture
