Strategic Campaign Architecture & Component Scalability
A showcase of production-ready UX frameworks and high-fidelity design execution for AstraZeneca’s "Extra Layer of Protection" digital initiative. This project focused on creating targeted, high-impact user pathways designed to deliver critical patient safety data and clinical efficacy insights, establishing a modular design system optimized for cross-platform deployment under strict regulatory parameters.
Here is an example of the visual design team’s refined designs, developed based on my UX framework.
